In 2019, Storr built a custom digital experience for adidas to release an exclusive sneaker in NYC. The only way to buy the sneaker was to meet up face-to-face with one of 5 NYC-based sellers.
After tracking down a seller, customers waved their phones in front of the seller’s shoe to automatically launch exclusive access to purchase the shoe from one of the sellers’ storefronts.
Fast Company named adidas one of 2020’s 50 Most Innovative Companies crediting our partnership:
“The sports giant has a rabid fan base, and in mid-2019, it decided to experiment in incorporating them into the company’s sales funnel with a new partnership with the social commerce app Storr. The arrangement gives people the ability to open their own sneaker store from their phone in just three clicks."